Alicea Gay has a reputation for being a multifaceted self-starter with her knowledge in supplier diversity, project management, marketing, and management consulting. A proud entrepreneur, Alicea is the CEO of The StartUp Shop, LLC providing licensing and certification support to minority small businesses in the Baltimore-Washington Metro Transit Area. She brings her value to the ByBlack Platform by spearheading the certification program, stakeholder engagement, user experience and customer service, and marketing for @usblackchambers @byblack.us social media channels.

Working in the small business-private sector for 6 years, Alicea has developed a wide-range skillset and aptitude supporting Marketing and Outreach, Community Relations, Strategic Partnerships, Social Media Management, and Business Development. A proud graduate of Hampton University, she is fueled by her passion for social injustice, public policy, and uplifting minority communities.