From BET to USBC

USBC has purchased the historic former BET Campus. Now, we’re transforming it into a Black Business Incubator, National Media Hub, Innovation Center, and cultural landmark for generations to come.

7.88 ACRES.
THREE BUILDINGS.
ONE HISTORIC MISSION.

7.88 ACRES.
THREE BUILDINGS.
ONE HISTORIC MISSION.

The new USBC Campus will be where Black business and culture converge, from incubation to global media, from workforce development to wellness.

Your support helps us renovate, launch programs, and open the doors to a space built to serve Black entrepreneurs, creators, and communities for generations.

Why Now. Why This Campus.

MORE THAN A BUILDING. IT’S A MOVEMENT.

Once a beacon of Black media power and ownership, the former BET Campus now stands ready to inspire the next wave of Black business excellence. USBC is transforming this historic site into a dynamic hub for innovation, economic development, training, and community empowerment.
Just blocks from Union Market and surrounded by billions of dollars in new development, the USBC Innovation Campus is uniquely positioned to become the nation’s premier headquarters for Black business growth and advancement. Designed as a one-of-a-kind destination, the campus will offer:

Callout

USBC IMPACT

01
Training & Development
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Best-in-class entrepreneurial training centers, learning labs, workshops, and specialized programming that equip business owners with the knowledge, skills, and strategies to achieve long-term success.

02
Business Resources, Incubators & Accelerators
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Comprehensive support for startups, small businesses, and chambers of commerce through incubator and accelerator programs, hands-on technical assistance, and resources to help companies navigate today’s economy and scale for the future.

03
Commercial Growth & Flexible Workspaces
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Office leasing options are available for small businesses and Fortune 500 companies. Co-working space is available for solopreneurs, students, and emerging enterprises, and there are warehousing and expansion opportunities.

04
Media & Content Creation
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State-of-the-art podcast and production studios to amplify voices and fuel digital storytelling. The campus will also be the permanent home of NABOB and USBC Media’s production house, creating a national hub for broadcasting and content creation innovation.

05
Dining & Community
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From a full-service restaurant for dining and networking to a distinguished cigar lounge for connection and collaboration, the campus will encompass lifestyle spaces fostering community.

Ways to Give

YOUR SUPPORT BUILDS THE FUTURE

Donate Now

Every gift matters. By donating directly to the USBC Innovation Campus Campaign, you are fueling renovations, launching programs, and opening the doors to the future of Black business.

Whether it's $25, $250, or $2,500, your contribution directly supports entrepreneurs, chambers, creators, and communities nationwide. This is more than a donation — it's an investment in economic equity, business growth, and generational wealth.

Your support ensures that we can continue to provide vital resources, mentorship, and capital to those who need it most. Together, we are building a legacy of success and resilience.

Give Today

Corporate & Foundation Giving

Partner with USBC to build the Epicenter of Black Business. Corporate partners and foundations can align their brands with innovation, advocacy, and economic equity through multi-year commitments, naming rights, and program sponsorships.

Your support powers entrepreneurship, job creation, and community revitalization while offering opportunities for:

  • Branded studios, classrooms, and coworking spaces
  • Workforce development pipeline access
  • Incubator and program sponsorships
  • Co-branded activations at campus events
  • In-kind contributions for renovations and operations
Together, we can transform a historic landmark into a national business and innovation model.

Contact Us to Partner

In-Kind Donations

Help us power the USBC Innovation Campus through in-kind giving. In addition to financial support, companies and partners can contribute essential goods and services that fuel our mission.

Your in-kind donation can support:

  • Furniture & Fixtures — outfitting offices, co-working spaces, and classrooms
  • Culinary & Kitchen Needs — appliances, tools, and catering essentials
  • Media & Production Equipment — cameras, lighting, audio, and editing software
  • Facilities & Operations — safety systems, signage, landscaping, and maintenance
  • Technology Infrastructure — hardware, networking, and software solutions
  • Event & Activation Needs — staging, décor, and event production resources
Every contribution makes a difference. By donating in-kind, your brand directly powers the transformation of a historic landmark into a national model for business, innovation, and community impact.

Learn More

USBC Innovation Campus Leasing Inquiry

Please complete this form to share your interest in leasing space at the new USBC Innovation Campus. A member of our Property Management Team will review your inquiry and follow up with next steps.

Office Space

USBC Innovation Campus Event Venue Rental Inquiry

Thank you for your interest in hosting your event at the USBC Innovation Campus, which is set to open in January 2026. Please complete this inquiry form, and our Events Team will follow up with availability, pricing, and next steps.

Book Today

Buy a Brick.
Build a Legacy.

Join the **Brick Builders Campaign** and leave your mark on the new USBC Innovation Campus. With giving tiers starting at just $100, you can have your name or business permanently displayed on the campus while fueling the future of Black business, innovation, and community.

Every brick tells a story. Every gift builds the legacy.

Join the Brick Builders

In-kind contributions of materials, furniture, technology, and professional services are also welcome. Every gift counts.

Your support builds more than a campus — it creates opportunity, fuels innovation, and drives impact for generations of Black businesses and chambers. Every contribution matters. This is bigger than a building. It’s a mission. Be part of history.